Stepan Timofeevich

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Stepan Timofeevich is the traditional St. Petersburg brand of kvass which appeared on the market of the Northwestern Region in 2004, one of the first brands of its kind. In the beginning, the brand was virtually not supported by ads, and the design remained the same since the days of its first appearance on the market.

In September 2009 Deka Company expanded its brand portfolio by purchasing Stepan Timofeevich brand, the second largest market player in St. Petersburg. The purchase of Stepan Timofeevich (TM) was a strategic move by the company to improve its leading position on the second largest national market of Russia. The trade mark has earned considerable loyalty of consumers in the North-West of Russia.

About the Product:

A traditional Russian kvass. Invigorates and strengthens the immune system with useful microelements and enzymes that are beneficial for digestion. Deka Company has retained the old recipe and improved the taste of Petersburgers’ favorite kvass.

Characteristics

Packaging and Volume:

Volume: Number of bottles per package Number of packages per pallette
0,5 liters 12 108
2,0 liters 6 64

Type of Packaging: PET

Best if consumed within: 366 days 

Nutritional Information: carbohydrates 7.0 g / 100 g

Energy: 40 kcal/100 g

Ingredients: purified water, sugar, rye malt, barley malt, rye flour, baking yeast.

Stepan Timofeevich is as recognizable for people of St. Petersburg as the silhouette of Peter-and-Paul Fortress or the Spit of Vasilyevsky Island. It is this parallel that went into the communication strategy. The engraving technique and the light music of the ad create the St. Petersburg mood. The general mood of the communication strategy is maintained on the label, with ever beautiful and harmonious panoramas of St. Petersburg. The natural composition of the drink and its history are supported by two symbols: “Live Fermentation” and “First in St. Petersburg.”

Stepan Timofeevich is the right kvass for those who love St. Petersburg, consider it the best city, the capital of their heart. Stepan Timofeevich is the kvass of your native city!