Nikola

Nikola is the first brand of kvass to become a brand of its own, very different from all competitors and making use of the entire range of modern marketing communications. The presentation of the brand on the market and its development process are highly creative, and the advertising budget of this product tops the list of advertising budgets in this category.

The Nikola trademark has record-high recognition. A total of some 92% of all soft-drink consumers have heard about Nikola. This level of awareness considerably exceeds the recognition of competing brands. In 2011, Nikola became one of top-ten best Russian brands.

In 2014, Nikola kvass won its fourth “No. 1 Brand in Russia” title, once again confirming its leadership in the kvass category since 2008.

In 2016, Nikola kvass won its fifth “No. 1 Brand in Russia” title.

"Nikola is a natural live-fermentation kvass. It contains only natural ingredients: baking yeast, barley and rye malt, sugar and purified water. The traditional production technology and natural raw materials contribute to the outstanding consumer properties of the beverage, its excellent ability to quench thirst, medicinal and invigorating properties. Nikola kvass also boasts a number of health benefits: it prevents the spread of germs because the product contains lactic acid, vitamins, amino acids, sugars and micronutrients. Today, Deka produces two types of Nikola kvass: Nikola Traditsionny (Traditional) and Nikola dlya Okroshki (for Okroshka cold soup). 

2014 year

Within the new communication model we discuss the culture of kvass drinking and show that Nikola can be drunk every day, and that it fits ideally to meat, fish, and even sunflower seeds. As previously, the emphasis is on the functionality of kvass and its natural qualities. Nikola is an active agent in the fight against drinks with chemicals, but the overall character of the advertising campaign is kind and non-aggressive, and humorous as usual.

The face of the new product was actor Nikolay Naumov, famous for his role in “Real Guys” TV series. Nikolay’s task was to attract a younger audience, offer an alternative to artificial carbonated drink: the tasty and nutritious Nikola kvass.

2011 year

The communications message of 2011 begins a new story for Nikola, in which we aspire to keep all of the best qualities that the brand has acquired over seven years of its life: humor, mischief, and Russian patriotism – in the best sense of the word. For Russians, kvass is an element of national self-identification, a source of pride of the Russian people, an integral part of Russian identity.. It has also had a certain impact on national character traits. These traits are embodied by Nikola, the face of the brand. Nikola is a young and modern guy, with traditional Russian character traits and patriotism. He is young, kind of mischievous and daring. His presence evokes the joyous, vigorous, friendly and warm-hearted feelings of everyone around. The new communications message of Nikola’s Russian character does not use the traditional images of fields, wheat and rye heads, or historic sketches characteristic of other kvass producers. Nikola remains mischievous and somewhat audacious. He calls upon his audience to drop all formalities, remove the mask of pretense and awaken in themselves the Russian inner self. The slogan of the new advertising campaign: “Nikola – it’s cool to be Russian!”

2010 year

In 2010, the advertising campaign is “Nikola Kvass! Drink Nikola,” in which the character becomes a modern young man with an active position in life, joyous, positive, bold – very much proud of his individuality. In his busy life, he always finds a moment to attend to timeless values – his friends and family, and this is the most important aspect of his life. Nikola kvass is present at every stage of his life. The appearance of the young man instead of the loutish boss (who looks more like a Russian landlord than a boss, who is unhappy with his servants bringing him thin coffee), and the feeling of reliability and protection when “trees were tall” and everything was easy, when you didn’t have to solve problems or be responsible for so many people. White was white, and black was black. And your Mom gave you a glass of kvass. The boss then felt relieved and relaxed as he drank kvass and reminisced about his childhood.

2008 year

In 2008, the ad is highly ironic, depicting the Western “agent of influence” who pretends to be “one of us,” imploring the TV audience not to drink Nikola kvass in ads entitled “Ear-Flaps Hat” and “Balalaika” under the slogan “The Correct Answer Is: Yes to Kvass! No to “Chemicals!”

2007 year

The slogan of 2007 is “No to colonization! Kvass is the health of the nation!” and the ads feature the working titles “Jackson” and “Kiss.” In an ironic fashion, the ad insists that “Western” drinks are full of chemicals and drive people mad; normal people drink kvass. There is a hint of a conspiracy to “colonize” Russia, and a call to the patriotic culture of consumption. The brand acquires the status of “Cola resistance fighters” and an aggressive image.

2005-2006 y.y.

The advertising campaign of 2005-2006 is based on Russian traditions of the beverage, as opposed to Western cola drinks. The ad is gentle yet bold and audacious, featuring use of the poster style. The cartoon plot makes the campaign simple and understandable. The slogan is “Kvass isn’t cola – drink Nikola!”


Brand No. 1 in Russia

In October 2008 Nikola kvass earned “Brand No. 1 in Russia” Prize.

In 2010 Nikola kvass won the “Brand No. 1” prize again.

In October 2012 Nikola kvass earned “Brand No. 1 in Russia” Prize yet again.

In 2014 Nikola Kvass won its fourth “Brand No. 1 in Russia” Prize.

In 2016, Nikola kvass won its fifth “No. 1 Brand in Russia” title.


Brand of the Year

For two years in a row, in 2006 and 2007, Nikola brand was awarded the prestigious Brand of the Year Prize.


100 Best Products

In 2007 Nikola Kvass confirmed its leading position on the market receiving Russian Drinks Prize’2007, 100 Best Products Prize and 10 Best Products Prize, having taken the top position in a number of nominations. In subsequent years Nikola annually received prizes in these events. In August 2006 Nikola Traditsionny (Traditional) and Nikola Yablochny (Apple) kvass earned “Russian Drinks’2006” Prize. Nikola Yablochny took 1st prize. In October 2006 Nikola Kvass was awarded 100 Best Products and 10 Best Products prizes, ranking first in both.

VARIETY

Traditsionny

Traditsionny

Authentic Russian kvass of live fermentation without any preservatives, and of high density, made wholly of natural ingredients, which makes its flavor rich and fullbodied, with a note of sweetness. Nikola Traditsionny (Traditional) quenches your thirst and invigorates.

Due to carefully-selected types of rye and barley malt, we achieve the unique and unforgettable taste of genuine Russian Nikola Kvass.

Characteristics

Packaging and Volume:

Volume: Number of bottles per package Number of packages per pallette
0,5 liters 12 108
1,0 liter 6 125
2,0 liters 6 64

Type of Packaging: PET

Best if consumed within: 366 days 

Nutritional Information: carbohydrates 7,0g/100g

Energy: 40 kcal/100g

Ingredients: purified water, sugar, rye malt, barley malt, rye flour, baking yeast.

We also package Nikola Kvass in PET kegs of 30 liters

For Okroshka

For Okroshka

As spring arrives and the sun gets warmer, the season of cold summer soups begins in Russia. The most popular of these soups is okroshka. The secret of the ideal okroshka is the favorite Nikola kvass for okroshka.

This type of kvass is light with a moderately sour taste, making it ideal for okroshka and other dishes made with kvass. Nikola for Okroshka not only improves the flavor of your dishes, but also makes your diet more diverse, enriching the chemical composition of foods and making them more beneficial and nutritious.

Nikola for Okroshka has won competitions for the 100 Best Products, 10 Best Products and Russian Beverages.

Characteristics

Packaging and Volume:

Volume: Number of bottles per package Number of packages per pallette
2,0 liters 6 64

Type of Packaging: PET

Best if consumed within: 366 days 

Nutritional Information: carbohydrates 6.0 g / 100 g

Energy: 30 kcal/100 g

Ingredients: purified water, sugar, rye malt, barley malt, rye flour, baking yeast.

Nikola kvass aluminum cans

Nikola kvass aluminum cans

Characteristics

Packaging and Volume:

Volume Number  of cans in the pack Number of packs on a pallet
 0,5л  24  63

Type of Packaging: cans

Best if consumed within: 366 days 

Nutritional Information: carbohydrates 7,0g/100g

Energy: 40 kcal/100g

Ingredients: purified water, sugar, rye malt, barley malt, rye flour, baking yeast.