Big Kvass

Big Kvass

The idea for Big Kvass was born when consumer behavior started changing in the economic conditions of late 2008. Wanting to offer real live-fermentation kvass to all consumers, we decided to change the assortment of Deka Company towards less expensive products for customers with limited income, those who look at the price before all other factors and want to save money.

In the spring of 2009, we launched the Big Kvass brand in economy packaging of 3 and 1.5 liters. Big Kvass is a delicious and natural drink for the entire family.

The brand was an instant hit. By the end of the 2010 season, brand recognition of Big Kvass reached 27%. In its second year, the Big Kvass brand gained more than 3% of the kvass market.

Big Kvass presents an excellent combination of high-quality live-fermentation kvass and an economy price, offering the best value for money on the kvass market!

About the Product:

Big Kvass has a special refreshing sweet-and-sour taste with the pleasant smell of freshly-baked bread. It invigorates and quenches your thirst.

A pleasant aftertaste and the lightness of Big Kvass make this drink especially good for hot summer days, and not only then. The special sour note in the kvass make Big Kvass especially good for okroshka soup.


Packaging and Volume:

Volume: Number of bottles per package Number of packages per pallette
1,4 liters 6 72
3,0 liters 6 48

Type of Packaging: PET

Best if consumed within: 366 days 

Nutritional Information: carbohydrates 3.5 g / 100 g

Energy: 19 kcal/100 g

Ingredients: purified water, sugar, rye malt, barley malt, rye flour, baking yeast, malt extract, Marmix 25 sweet food mix.

We have selected warm family communication for the promotion of our brand. Characters in short, optimistic ads are people who value others and love being with their family members. Big Kvass brings all members of the family together, allowing everyone, regardless of age and taste in food, to enjoy their favorite bread drink. Big Kvass comes in handy in these circumstances! The product is popular for its unconventional taste of traditional kvass at an attractive price.