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Follow the Summer Energy!

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On June 10 and 11, the PITEYNY DVOR (DRINKING COURT) opened its doors to meet guests. The concert and entertainment venue of Deka Company brought joy to spectators in the course of the whole City Day Festival by performances by the best creative groups from Veliky Novgorod and Region, presenters Stepan Timofeevich and Nikola held drawing lots for numerous prizes, gave presents and boosted spirits! Follow the SUMMER ENERGY! Open your eyes, charge IQ and let everything be #ПОБОРОДЕ (#POBORODE, or fine) – that was the project’s slogan this year. 
The Piteyny Dvor is a family project where grown-ups and children will find entertainment to their taste. While there is a concert on stage for the whole family, and presenters draw lots for parents, children take part in the drawing contest, the subject of which is “The Year of Ecology – Nikola Preserves Nature”, charge IQ playing intellectual games and solving puzzles, animators engage children in active games on the lawn, and those who hold master classes offer to make a toy from natural materials.
Everyone gets a Nikola for participation in contests – a kind of money that can be exchanged in the Prize Shop for a small prize, a bottle of beverage or a lottery ticket. 

Presenters Nikola and Stepan Timofeevich told guests from the stage about new beverages and brands of Deka JSC: S.O.V.A, U, BORO∙DA. A whole block of the program was dedicated to the latter brand: Fashion block BORODA (boroda means “beard” in Russian): Barber show – an open master class on stage  in stylish shaping of beards, which was simultaneously transmitted on the plasma screen and commented by the presenter. There was also a fashion show from Partizan show room and a show by the Irish dance group. 
Novgorod residents and guests of the city could dance for an hour before the festive fireworks together with Dmitry Balashov, presenter of Russkoe Radio, when this summer hit songs were played. All those who wished it could be taken a picture of with BORO∙DA logotype as a background, upload their picture on the Internet with the hashtag #побороде (#poborode) and get a can of the drink as a present.
The second day of the festival started with the Zoo Show by Zhizn (Life) organization helping stray animals. Four-legged friends and their masters demonstrated their skills  on stage of the Piteyny Dvor  as a part of the Year of Ecology and were directed by Larisa Akmanova: they demonstrated their training, wonderful costumes or tricks. Their performances were followed by actors invited by Zhizn autonomous non-commercial organization. The public was delighted! 

On the same day, the Children’s Drawing Contest results were announced. 10 children were awarded for the first, second and third prizes. Everyone got toys and souvenirs from Deka and Vagon Igrushek (Car of Toys) shop. 
Everyone who got lottery tickets impatiently waited for the start of the big Piteyny Dvor lottery. Everyone who was fortunate won a set of souvenirs from Deka company, packages of Nikola kvass, Bolshoy kvass, LeSok, Nikola mead, S.O.V.A., U energy drinks and other beverages by Deka JSC.
By the way, this year 850 liters of kvass, 561 liters of LeSok, 336 liters of energy drinks as well as 771 liters of mead and other beverages were drunk in the Piteyny Dvor! 

The final event in Piteyny Dvor was film show in the summer movie theatre – the first showing of the film “To Run Away, to Catch, to Fall in Love” on the territory of Novgorod Region.
Thank you, all residents of Novgorod and guests of the city for being with us: you enjoyed yourselves, got a lot of positive energy and wonderful presents, you gave us joy and delight! See you in the next Piteyny Dvor! 


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